I have received this e-mail, few hours ago. Possibly because I have placed an order from his site. I thought it would interest some of you guys. I also think Chris would like this news to come across here so I thought I'd share it.

Quote:E-mail subject: New & Improved pheromone products, now with Hedione


Dear Valued Customer,

At Alpha Dream, we strive to provide the finest quality pheromones that money can buy. In keeping true to that mission, we have recently explored a powerful pheromone-like compound known as Hedione, or technically as Methyl Dihydrojasmonate. I was made aware of this compound by a recent press release from scientists working at Ruhr University Bochum; an elite German university.

The study (click to read) concludes that this compound, which is a chemically modified isolate of the Jasmine Plant, activates the human pheromone receptor through the same mechanism that androstadienone or estratetraenol exert their effects. The compound was named hedione by its creator, Christian Dior in the 1960's after the concept of hedonism, in that it seems to create pleasure in humans by activating the limbic system especially in women. Dior's perfume contained hedione at 0.5% and was famously worn by Steve McQueen - perhaps a major player in his irresistible charm which women of his era enjoyed.

After reading this article in Science Daily, I obtained some hedione to experiment with. Much to my delight, it proved to work synergistically with our pheromone products. It enhances all of the formulas we offer, working especially well in Alfa Maschio, Certo, and L2K. In of itself, Hedione has pheromone effects which I observe to be similar to Androstadieone, estratetraenol, alpha androstenol, and Molecule A while being generally gender-neutral.

With Men's products, it adds a higher dimension of attraction and self-confidence. It is a mood-brightener for both men and especially women. It seems to round off any sharp edges with men's products in terms of aggression or irritation, and thus it is a powerful buffer. It reduces inhibition, and women love the subconscious effects it gives them. It is very attractive overall.

The improvements noticed while experimenting with hedione were so positive that I have decided to add the compound to all of our products – beginning as of Tuesday the 21th of April, all of our products now contain Hedione in light concentration.


Hedione, in its pure form that we use, has a very light odor resembling citrus or is perhaps lightly floral. The concentrations which are used in our products enables its positive effects while remaining stealthy; The odor of Hedione is barely detectable and the odor is subdued enough so it does not detract from or change the fragrance of our scented products, and neither does it expose itself in unscented varieties.

We are very excited with this development, and we are very happy with the improvement overall. As far as we are aware, we are the first pheromone company to introduce products containing Hedione - this almost forgotten substance adds a powerful kick to our formulas, when working in conjunction with the state-of-the-art pheromone chemistry which is already found within our products. Hedione is universally well liked by all those who have helped us test the improved formulas. We are confident you will enjoy the enhanced products as much as we do.

We hope that with your next order, you can experience and enjoy the improvement we have made to our products. We hope to see you again soon! - or if you like, Click Here to Visit our website now!


Sincerely Yours,

Christopher Schraud
Chris @ Alpha

What do you guys think about this? Will this push you to make another purchase of the same product to compare? Do you think it will decrease the value of his "old" products in the Trading Post?

Chanel was using it in 1932...
And who knows how many other, though probably just listed as jasmine.

A quick Google search shows that it's readily available. It also appears that several fragrance houses use it in varying concentrations from about 5 % to 30%.

I shouldn't have bought AM so soon. Missed our this ingredient.

So are they going to throw away the batches of product without the hedione? I highly doubt it. So how do you know if you are getting the product with hedione or not?

(04-20-2015 11:17 PM)SeekingSuccess Wrote:  So are they going to throw away the batches of product without the hedione? I highly doubt it. So how do you know if you are getting the product with hedione or not?

I agree with that. I think the customers will receive the 'old' versions until their stock is still available.

I'm cautious with "new improved formulas. now even better! " I'm tempted to buy LIIK and Corpo while I can still request the old version


Edit: What is Molecule A? Is it TAA or beta-androstAnol ?
thank you

M.

Isn't this single molecule what the cologne Molecule 01 is all about?

How will we be sure we are getting the revised product with this hedonism ingredient?
Seeking success u made a good point!

(04-21-2015 3:57 AM)kimosabe Wrote:  Isn't this single molecule what the cologne Molecule 01 is all about?

They are different molecules. Molecule 1 is Iso E Super. it has a sandalwood/cedarwood-like fragrance. Hedione is a different compound and it has a jasmine-like fragrance apparently.

M.

(04-20-2015 11:17 PM)SeekingSuccess Wrote:  So are they going to throw away the batches of product without the hedione? I highly doubt it. So how do you know if you are getting the product with hedione or not?

We really don't know how much Chris mixes at a time. I remember when chris posted that his garage was broken into he lost 5 gallons of AM that he'd just mixed.

If he is still mixing the same amount he can just add Hedione to it.

I did read this article (http://www.sciencedaily.com/releases/201...81438.htm) about Heidone just last week.