I'm happy to be able to continue this discussion, when as you indicated, most people would have stopped at the first wrong inference.
Though the review of Pfaff's book doesn't alarm you, I think he asserts more than what is in print, if you read between the lines. Nowhere is there anything to suggest what another non-hormonal driver might be.
Since we are now relatively sure that non-olfactory/pheromonal stimuli from the social enviornment do not directly alter hormone levels, and are very sure that olfactory/pheromonal stimuli do directly alter hormone levels, the point of finding non-hormonal drivers of behavior might be mute. Thus, as the reviewer of my book chapter asked: Why can't it be visual, is a question that remains open-ended with no one to take on the task of answering.
Anyone who thinks that visual input might be the driver, should do more than ask why it might be. Minimally, an attempt to draw from the literature on how non-olfactory/pheromonal input might drive behavior would be expected -- or on how something other than hormones is the driving force. I'm just not reading anything about non-hormonal drivers in the available literature. In contrast, I'm sure that you've seen plenty of statements that oxytocin (a hormone) does this, or that norepinephrine (a hormone) does this, not to mention what the sex hormones do--all with regard to behavior. Then there's the pharmaceutical literature that show what altering levels of hormones, like the neurotransmitter serotonin, can do with behaviors associated with depression.
Nevertheless, I do not dissagree with your worldview. Of course we think about our actions and the consequences they might have. And we are able to avoid many of the worst consequences. On the other hand, there is a 50% divorce rate in the Western world, which makes me wonder what people are doing when they either are not thinking about consequences (acting like animals) or just not thinking (like animals). Deaths from lifestyle-associated choices are also an issue. Why do people continue to smoke cigarettes or gain weight when they know they are more likely to die as a result? I think that hormones are being effected by our habits and that habits form because the hormone responses are conditioned by olfactory/pheromonal stimuli (e.g, associated with food or cigarettes). Alcohol,. for example, effects levels of luteinizing hormone, as does olfactory/pheromonal input.
The human cortex may modify behavioral impulses, but it cannot modify the electrical impulses that come from the transduction of chemical signals in our social environment. These electrical impulses are manifest in nerve cells that secrete hormones, which alter levels of other hormones, and behavior.
I'm relatively sure we can agree that most people, unlike other animals, modify their hormone-driven behaviors. That still leaves no explanation for why, at times, they don't. What I'm trying to say is that when they don't modify their hormone-driven behaviors, it may simply be a failure to realize that the behaviors that need to be modified are driven by hormones.
If it's something else that causes bad behavior, why hasn't someone discovered why the cortex can't control whatever it is--preferably at all times. With olfactory/pheromonal conditioning of hormone-associated behavior, there's no need to ever posit cortical override; it happens unconsciously, just as it happens in other animals, without thought.
If the female boar exposed to androstenone doesn't think about her presentation posture while accepting her male mate, what are the levels of biological organization that are required so that a woman can think about whether or not she will be or should be receptive to a male's advances? What additional part of the pathway from stimulus to response is involved. And why does it seem to the research community that ovulatory phase women are predisposed by their hormone levels to be more receptive (e.g., at the same time their olfactory acuity and specificity to androstenol peaks)? If it is the suppression of cortical function that leads us to behave in a manner more like other mammals, why can't many of us avoid the suppression?
If, like other mammals, we are conditioned to respond to olfactory/pheromonal stimuli, our default behavior would be animalistic, which I think is the case. That's my worldview. And I'm relatively certain that I can pheromonally influence the behavior of an ovulatory phase female so that her cortical override is less effective that she can consciously consider. These study findings require replication. For now, all we have is a model for experimentation, and some preliminary results. Yet, with regard to the relative salience of other sensory input, all we have is thoughts of cortical override and experiences with the failure of that override. I think that's because our cortical override does not very effectively override our hormonally-driven behaviors. So, what behaviors does it override, and when does the override kick in?
Perhaps it is time to look at a new conceptualization of human behavior that does not depend on a dysfunctional cortical override. One that allows for species survival, which minimally requires that we find food, and reproduce sexually, both of which are functions of olfactory/pheromonal input.
Adding our cortical mathematical ability to that equation: food + sex = species survival, does not change the outcome. Remove the ability to process olfactory/pheromonal stimuli and no species that sexually reproduces survives.
Also, no amount of thinking about homosexuality is likely to explain why some people can't think (i.e., cortically override) their way out of it. Thus, if we cannot think our way out of heterosexuality or out of homosexuality, perhaps all of the behaviors that we can think about are as hormonally driven as our sexual behavior, like in other animals. If they're not, someone should tell us something about another model. Even cortical suppression of hormone secretion is the same hormone-driven animal model.
James V. Kohl
http://www.pheromones.com